x = independently organized TED event

Theme: Dream Out Loud: Transform Ideas into Action

This event occurred on
February 10, 2011
4:15pm - 8:30pm PST
(UTC -8hrs)
Seattle, WA
United States

This year's theme was built upon the foundation of the 2009 TEDxPugetSound. Last year's theme was about reconnecting business owners with the passion that inspired them to start their businesses. This year's TEDxPugetSound is about the critical importance of innovating to stay competitive and fresh and moving forward.

Our theme was inspired by this quote by Anais Nin: "Dreams pass into the reality of action. From the actions stems the dream again; and this interdependence produces the highest form of living".

The intention for the event was:
• To positively influence, inspire and engage our audience, SMB CEOs
• To connect people with ideas, each other and themselves
• To help create community in Seattle

Our desired outcomes for the event were:
• Audience walking away inspired and energized by what they heard
• Connections created among audience members that lead to future relationships and opportunities
• Audience empowered to nurture and develop their own ideas for change in their companies, their communities and themselves in ways that weren’t previously available to them.

Space Needle - SkyLine Level
400 Broad Street
Seattle, WA, 98109
United States
See more ­T­E­Dx­Puget­Sound events


Speakers may not be confirmed. Check event website for more information.

Scott Belsky

SCOTT BELSKY has committed his professional life to help organize creative individuals, teams, and networks. He is the author of the national bestselling book Making Ideas Happen and is the founder and CEO of Behance, a company that develops products and services for creative industries. He is a frequent contributor on MSNBC, has worked with leading organizations including General Electric, Hewlett-Packard, and Proctor & Gamble as well as the United States State Department and the CIA, and was included in Fast Company’s list of “100 Most Creative People in Business.”"

Cal McAllister

CAL MCALLISTER, Co-Founder/Creative Director of Wexley School for Girls, cut teeth as a beat writer for the Chicago Tribune. After getting in trouble for making things up, he switched to advertising. Since co-founding Wexley, he’s cultivated and ignited consumer’s love for brands like Nike and Microsoft, with the goal to create joy and laughter for engaged fanatics in both the real world and the wide web one. Seattle Magazine named Cal one of Seattle’s 25 most influential people in 2008. He’s a frequent contributor to NPR and KING 5TV.

David Whyte

Poet DAVID WHYTE has created a readership and listenership in three normally mutually exclusive areas: the literate world of readings that most poets inhabit, the psychological and theological worlds of philosophical enquiry and the world of vocation, work and organizational leadership. An Associate Fellow at Templeton College and Said Business School at the University of Oxford, David works with many European, American and international companies, using poetry and thoughtful commentary to illustrate how we can foster qualities of courage and engagement; qualities needed if we are to respond to today’s call for increased creativity and adaptability in the workplace.

Charlie Hartwell

CHARLIE HARTWELL is President of Ideas to Go, a leading Innovation Process Consulting firm which helps large organizations catalyze their dynamic thinking, and uncover new opportunities for their brands. A Harvard Business School graduate, Charlie has worked in 15 different industries. In 1986, he co-founded Provide International, a non-profit based in the slums of Nairobi, which has provided health care services to over 1.5 million Kenyans. He also co-founded the company YourExpedition with polar explorer Ann Bancroft under the mission: “To inspire and promote the achievement of dreams.”

Andre Golard, PhD

ANDRE GOLARD spends his days exploring the fascinating nexus between brain science and business performance. Drawing upon his dual background as a scientist and business leader, he is able to tease out the “so what?” behind the latest developments in neuroscience and explain how these discoveries translate into effective leadership, communication, and decision- making behaviors, offering leaders a distinct advantage in today’s chaotic marketplace – as well as a breakthrough set of competencies in how to enhance their personal and professional success.

Lynn Parker

LYNN M. PARKER, Co-Founder, Parker LePla is one of the early contributors to brand theory, and has helped IBM, Apple, Microsoft, Heifer International, Hewlett Packard, Group Health and Mayo Clinic develop their brands. She is the author of three books, including Brand Driven and The Reluctant Entrepreneur, and is a monthly columnist for the Puget Sound Business Journal. Her company has named dozens of companies and products, including Zoka Coffee, Carbonated Studios, Neighborcare Health, Salal Credit Union and Simple Measures.

Edgar Papke

EDGAR PAPKE is a globally recognized thought leader and expert in organizational alignment and leadership. Known for his simple and innovative approaches to complex business environments, he teaches leaders and organizations how to more effectively engage and align human motivation and creativity. Candid and authentic, Edgar is a sought after speaker, executive coach, and conversation guide. He is the author of the groundbreaking Performance Alignment SystemTM, and is an award-winning chef, singer-songwriter, and poet.

Matt Schoenholz

MATT SCHOENHOLZ, Creative Director at Frog Design, is passionately involved in exploring the power of design and communication and the importance of storytelling, believing it is through these tools that compelling products and services are positioned for market success. During the past 15 years, Matt has led the design of many award-winning products and has been awarded multiple patents for innovative work in mobile computing. Matt is now helping define the product strategy for Fortune 100 clients, by redefining consumer touch-points across the entire portfolio of products and services and focusing on ways in which design can strategically support a cohesive, convergent experience across hardware and software.

Greg Bamford

GREG BAMFORD is a Principal at Recharge, a Seattle innovation consulting firm that helps clients build new ideas and then adopt them throughout their organization. He started his career in education as a teacher, manager, and school leader. As a consultant, he helps companies reach the next stage of growth. In all of these roles, Greg’s passion has been creating spaces where people learn by making something new with each other. He is currently curating TEDxOverlake, entitled “How People Learn: At Work, At Play, At School.”

Stephen Friend, MD, PhD

STEPHEN H. FRIEND is President, Co-Founder and Director of Sage Bionetworks, a nonprofit biomedical research organization created to revolutionize how researchers approach the complexity of human biological information and the treatment of disease. Dr. Friend was previously Senior Vice President and Franchise Head for Oncology Research at Merck & Co., Inc. where he led Merck’s Basic Cancer Research efforts. Prior to joining Merck, Dr. Friend joined Fred Hutchinson Cancer Research Center’s Seattle Project, where he along with Dr. Leland Hartwell developed a method for examining large patterns of genes. Dr. Friend has also held faculty positions at Harvard Medical School and at Massachusetts General Hospital.

Organizing team


Bethesda, MD, United States
  • Barrie Cohen
    Project Lead
  • Ron Sevart
    Co-host, co-sponsor