Theme: Crafting Your Brand in the Digital Age
Three branding veterans explored the innovative and proven ways in which savvy entrepreneurs, as well as established business leaders, can distinguish their brand for sustained success in the digital age.
Bennett Peji, Form Follows Culture
Learn the secret to why out of the over five hundred branding projects he’s designed in his career- only three have been updated or changed as a testament to the enduring power of “getting it right the first time around.”
Denise Lee Yohn, What Great Brands Do
Hear this business leader demystify the brand-building process, including why great brands never have to “give back” as they foster customer loyalty and increase profits.
Joon S. Han, Get Ahead by Giving Back
Discover why for many successful entrepreneurs, generosity is the only shot they have at “making it to the top” and staying there.