John Wilkins is a professional scientist, currently working in healthcare diagnostics with Mologic Ltd, near Bedford. Having obtained his Chemistry degree at Oxford, he joined the Ministry of Agriculture, Fisheries & Food (now DEFRA), where he used mass spectrometry for pesticide residue analysis. He managed the Analytical Chemistry Group at Unilever Research (Colworth) in Sharnbrook, working on food safety/quality and new product innovation projects, before joining Insense Ltd in 2003. He joined Mologic in 2009.
Shed Simove is an entrepreneur, author and corporate speaker. His areas of expertise are creativity, innovation and ideas generation. Harnessing a constant stream of ideas from his astonishingly active mind, Shed has learned to transform his unconventional concepts into lucrative and original business ventures, which form the basis of his completely unique books, products, performances and corporate speeches. As well as a successful past career in television production, Shed has forged a highly innovative merchandising empire – creating conceptual gifts, executive toys, best-selling adult sweets, books, greetings cards, and even his own currency. To date, Shed has sold over one million novelty gifts worldwide and has won ‘Gift Of The Year’ twice.