William McDonough:
Уильям Макдоноу - о дизайнерском принципе "От колыбели до колыбели" (Cradle to cradle)

TED2005 · 20:05 · Filmed Feb 2005
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"Зеленый" архитектор и дизайнер Уильям Макдоноу задается вопросом, как бы выглядели наши здания и товары, если бы дизайнеры всегда помнили при их разработке "о всех детенышах всех видов на Земле".

Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. He champions “cradle to cradle” design, which considers a product's full life cycle — from creation with sustainable materials to a recycled afterlife. Full bio
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