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William McDonough:
William McDonough over 'cradle to cradle'-design

TED2005 · 20:05 · Filmed Feb 2005
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De 'groene' architect en designer William McDonough vraagt zich af hoe gebouwen en producten eruit zouden zien als designers rekening zouden houden met 'alle kinderen, alle soorten, voor altijd'

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Architect
Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. He champions “cradle to cradle” design, which considers a product's full life cycle — from creation with sustainable materials to a recycled afterlife. Full bio

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