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William McDonough:
William McDonough over 'cradle to cradle'-design

TED2005 · 20:05 · Filmed Feb 2005
Subtitles available in 24 languages
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William McDonough: William McDonough over 'cradle to cradle'-design
20:05 · Filmed February 2005 at TED2005 · Subtitles available in 24 languages

De 'groene' architect en designer William McDonough vraagt zich af hoe gebouwen en producten eruit zouden zien als designers rekening zouden houden met 'alle kinderen, alle soorten, voor altijd'

Architect
Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. He champions “cradle to cradle” design, which considers a product's full life cycle — from creation with sustainable materials to a recycled afterlife. Full bio
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