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William McDonough:
William McDonough sul design 'dalla culla alla culla'

TED2005 · 20:05 · Filmed Feb 2005
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L'architetto e designer ambientalista William McDonough si chiede come sarebbero gli edifici ed i prodotti se i designers prendessero in considerazione "tutte le creature, tutte le specie, per sempre".

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Architect
Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. He champions “cradle to cradle” design, which considers a product's full life cycle — from creation with sustainable materials to a recycled afterlife. Full bio

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