William McDonough:
William McDonough sul design 'dalla culla alla culla'

TED2005 · 20:05 · Filmed Feb 2005
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L'architetto e designer ambientalista William McDonough si chiede come sarebbero gli edifici ed i prodotti se i designers prendessero in considerazione "tutte le creature, tutte le specie, per sempre".

Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. He champions “cradle to cradle” design, which considers a product's full life cycle — from creation with sustainable materials to a recycled afterlife. Full bio
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