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William McDonough:
William McDonough : le concept "du berceau au berceau"

TED2005 · 20:05 · Filmed Feb 2005
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L'architecte et designer écologiste William McDonough nous montre à quoi devraient ressembler nos immeubles et nos produits si les concepteurs tenaient compte de "tous les enfants, toutes les espèces, pour toujours".

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Architect
Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. He champions “cradle to cradle” design, which considers a product's full life cycle — from creation with sustainable materials to a recycled afterlife. Full bio

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