William McDonough:
Уилиам Макдона за дизайна "от люлка до люлка"

TED2005 · 20:05 · Filmed Feb 2005
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Зелено-мислещият архитект и дизайнер Уилиам Макдона пита как биха изглеждали нашите сгради и продукти, ако дизайнерите помислят за "всички деца, всички видове, за всички времена".

Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. He champions “cradle to cradle” design, which considers a product's full life cycle — from creation with sustainable materials to a recycled afterlife. Full bio
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