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Tom Wujec:
Construir uma torre, construir uma equipa

TED2010 · 6:51 · Filmed Feb 2010
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Joachim de Posada: Don't eat the marshmallow!
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Tom Wujec apresenta uma investigação surpreendentemente profunda sobre o "problema do marshmallow" — um simples exercício de construção em equipa que involve esparguete, 90 cm de fita cola e um "marshmallow". Quem consegue construir a torre mais alta com estes ingredientes? E porquê uma equipa surpreendente sempre supera a altura média?

Designer
Tom Wujec studies how we share and absorb information. He's an innovative practitioner of business visualization — using design and technology to help groups solve problems and understand ideas. He is a Fellow at Autodesk. Full bio
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