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Tom Wujec:
Build a tower, build a team

TED2010 · 6:51 · Filmed Feb 2010

Tom Wujec presents some surprisingly deep research into the "marshmallow problem" — a simple team-building exercise that involves dry spaghetti, one yard of tape and a marshmallow. Who can build the tallest tower with these ingredients? And why does a surprising group always beat the average?

Designer
Tom Wujec studies how we share and absorb information. He's an innovative practitioner of business visualization — using design and technology to help groups solve problems and understand ideas. He is a Fellow at Autodesk. Full bio