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Design for people, not awards

TEDxBoston 2012 · 11:05 · Filmed Jun 2012
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Timothy Prestero thought he'd designed the perfect incubator for newborns in the developing world — but his team learned a hard lesson when it failed to go into production. A manifesto on the importance of designing for real-world use, rather than accolades. (Filmed at TEDxBoston.)

pin This talk was presented to a local audience at TEDxBoston 2012, an independent event. TED editors featured it among our selections on the home page.
Designer
Timothy Prestero loves a flashy "concept car." But in his own work, he aims to design products for social impact, keeping users in mind. Full bio

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