Timothy Prestero:
Design for people, not awards
Timothy Prestero thought he'd designed the perfect incubator for newborns in the developing world — he even won awards for it. But he and his team learned a hard lesson when their incubator completely failed to catch on. Hear his hard-earned manifesto on the importance of designing for real-world use, not accolades.
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Similar topics
- TEDx
- Design
- Health care
- Product design
This talk was presented to a local audience at TEDxBoston 2012, an independent event. TED editors featured it among our selections on the home page.
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