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Tim Leberecht:
Tim Libreht (Tim Leberecht): 3 načina za (korisno) gubljenje kontrole nad svojim brendom

TEDGlobal 2012 · 6:30 · Filmed Jun 2012
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Prošli su ti dani (ako su ikada i postojali) kada je osoba, kompanija ili brend mogla da čvrsto drži kontrolu nad svojom reputacijom - onlajn pričanja i prepričavanja ukazju na to da ako ste bitni, postoji stalan slobodan razgovor o vama koji ne možete da kontrolišete. Tim Libreht nudi tri velike ideje o prihvatanju tog gubitka kontrole, pa čak i prilagođavanju i upotrebi istog kao pokretača za ponovno prihvatanje vaših vrednosti.

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Marketer
As chief marketing officer at frog, Tim Leberecht helps spark and nurture new thinking (and great design) for companies around the world. Full bio

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