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Tim Leberecht: 3 spôsoby ako (prospešne) stratiť kontrolu nad vašou značkou

TEDGlobal 2012 · 6:30 · Filmed Jun 2012
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Dni, kedy mali osoby, spoločnosti alebo značky úplnú kontrolu nad svojou reputáciou, sú nenávratne preč (ak vôbec niekedy existovali). Ak ste významná osobnosť, ľudia si vás na internete preberajú, voľne diskutujú a vy nad tým nemáte absolútne žiadnu kontrolu. Tim Leberecht nám ponúka tri nápady na akceptovanie straty kontroly, a dokonca navrhuje jej plánovanie a využitie ako podnetu k návratu k hodnotám.

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Marketer
As chief marketing officer at frog, Tim Leberecht helps spark and nurture new thinking (and great design) for companies around the world. Full bio

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