Tim Brown: Designers -- think big! | TED Talk | TED.com

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TEDGlobal 2009 · 16:50 · Filmed Jul 2009

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Philippe Starck: Design and destiny

Tim Brown says the design profession has a bigger role to play than just creating nifty, fashionable little objects. He calls for a shift to local, collaborative, participatory "design thinking" — starting with the example of 19th-century design thinker Isambard Kingdom Brunel.

Designer

Tim Brown is the CEO of the "innovation and design" firm IDEO — taking an approach to design that digs deeper than the surface. Full bio

This talk was presented at an official TED conference, and was featured by our editors on the home page.

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