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Tim Brown:
Designers — think big!

TEDGlobal 2009 · 16:50 · Filmed Jul 2009
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Tim Brown says the design profession has a bigger role to play than just creating nifty, fashionable little objects. He calls for a shift to local, collaborative, participatory "design thinking" — starting with the example of 19th-century design thinker Isambard Kingdom Brunel.

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Designer
Tim Brown is the CEO of the "innovation and design" firm IDEO — taking an approach to design that digs deeper than the surface. Full bio

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