Sajmon Sinek (Simon Sinek):
Zašto dobri lideri čine da se osećate sigurno

TED2014 · 11:59 · Filmed Mar 2014
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Šta čini sjajnog lidera? Teoretičar menadžmenta Sajmon Sinek kaže da je to neko ko čini da se njegovi zaposleni osećaju sigurno, neko ko uvlači članstvo u krug poverenja. Međutim, stvaranje poverenja i sigurnosti, posebno u neočekivanoj ekonomiji, znači preuzimanje velike odgovornosti.

Leadership expert
Simon Sinek explores how leaders can inspire cooperation, trust and change. He's the author of the classic "Start With Why"; his latest book is "Leaders Eat Last." Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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