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Simon Sinek:
Why good leaders make you feel safe

TED2014 · 11:59 · Filmed Mar 2014
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What makes a great leader? Management theorist Simon Sinek suggests, it’s someone who makes their employees feel secure, who draws staffers into a circle of trust. But creating trust and safety — especially in an uneven economy — means taking on big responsibility.

Leadership expert
Simon Sinek explores how leaders can inspire cooperation, trust and change. He's the author of the classic "Start With Why"; his latest book is "Leaders Eat Last." Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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