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Sheena Iyengar:
Sheena Iyengar: Umenie vybrať si

TEDGlobal 2010 · 24:08 · Filmed Jul 2010
Subtitles available in 36 languages
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Sheena Iyengar: Sheena Iyengar: Umenie vybrať si
24:08 · Filmed July 2010 at TEDGlobal 2010 · Subtitles available in 36 languages

Sheena Iyengar skúma, ako sa rozhodujeme - a aké máme pocity ohľadom našej voľby. Na TEDGlobal hovorí jednak o tých banálnych rozhodnutiach (Coca Cola vs. Pepsi), ako aj o tých vážnych a delí sa s nami o svoj prevratný výskum, ktorý odkrýva niektoré prekvapivé postoje súvisiace s našimi rozhodnutiami.

Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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