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Sheena Iyengar: Umenie vybrať si

TEDGlobal 2010 · 24:08 · Filmed Jul 2010
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Sheena Iyengar skúma, ako sa rozhodujeme - a aké máme pocity ohľadom našej voľby. Na TEDGlobal hovorí jednak o tých banálnych rozhodnutiach (Coca Cola vs. Pepsi), ako aj o tých vážnych a delí sa s nami o svoj prevratný výskum, ktorý odkrýva niektoré prekvapivé postoje súvisiace s našimi rozhodnutiami.

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Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio

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