Sheena Iyengar:
Sheena Iyengar: A arte de escolher

TEDGlobal 2010 · 24:08 · Filmed Jul 2010
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Sheena Iyengar estuda como fazemos escolhas — e como nos sentimos sobre as escolhas que fazemos. No TEDGlobal, ela fala sobre ambos tipos de escolhas, as triviais (Coca ou Pepsi) e as mais profundas, e compartilha sua inovadora pesquisa que revela algumas surpreendentes atitudes sobre nossas decisões.

Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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