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Sheena Iyengar: A arte de escolher

TEDGlobal 2010 · 24:08 · Filmed Jul 2010
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Sheena Iyengar estuda como fazemos escolhas — e como nos sentimos sobre as escolhas que fazemos. No TEDGlobal, ela fala sobre ambos tipos de escolhas, as triviais (Coca ou Pepsi) e as mais profundas, e compartilha sua inovadora pesquisa que revela algumas surpreendentes atitudes sobre nossas decisões.

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Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio

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