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Sheena Iyengar:
Sheena Iyengar: De kunst van het kiezen

TEDGlobal 2010 · 24:08 · Filmed Jul 2010
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Sheena Iyengar bestudeert hoe we keuzes maken en hoe we ons voelen bij de keuzes die we maken. Tijdens TEDGlobal praat ze zowel over doordeweekse keuzes (Cola of Pepsi) als over diepzinnige keuzes. Ze deelt haar baanbrekende onderzoek dat een aantal verrassende attitudes in verband met onze keuzes blootlegt.

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Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio

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