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Sheena Iyengar:
Sheena Iyengar: Menas pasirinkti

TEDGlobal 2010 · 24:08 · Filmed Jul 2010
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Sheena Iyengar tyrinėja tai, kaip mes renkamės - ir kaip jaučiamės, rinkdamiesi. TEDGlobal ji pasakoja tiek apie paprastus pasirinkimus (Coke ar Pepsi), tiek ir sudėtingus. Ji dalinasi savo novatoriškais tyrinėjimais, kurie atskleidžia keletą netikėtų požiūrių apie mūsų daromus sprendimus.

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Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio

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