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Sheena Iyengar:
Sheena Iyengar: Menas pasirinkti

TEDGlobal 2010 · 24:08 · Filmed Jul 2010
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Sheena Iyengar tyrinėja tai, kaip mes renkamės - ir kaip jaučiamės, rinkdamiesi. TEDGlobal ji pasakoja tiek apie paprastus pasirinkimus (Coke ar Pepsi), tiek ir sudėtingus. Ji dalinasi savo novatoriškais tyrinėjimais, kurie atskleidžia keletą netikėtų požiūrių apie mūsų daromus sprendimus.

Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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