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選択術

TEDGlobal 2010 · 24:08 · Filmed Jul 2010
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シーナ・アイアンガーは人が選択する方法や傾向、感情を研究しています。TEDGlobalでは、コーラVSペプシといった日常的な選択からシリアスなものに渡り、選択における 驚くべき見解を明らかにします。

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Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio

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