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Sheena Iyengar:
Sheena Lyengar: Seni memilih

TEDGlobal 2010 · 24:08 · Filmed Jul 2010
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Sheena lyengar meneliti bagaimana kita membuat pilihan — dan bagaimana perasaan kita terhadap pilihan yang kita buat. Dalam ajang TEDGlobal, dia berbicara mulai dari pilihan yang sepele (Coke vs Pepsi) sampai pilihan yang sangat penting, dan memaparkan penelitiannya yang menjadi terobosan tentang perilaku mengejutkan pilihan kita.

Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
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