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Sheena Iyengar:
Sheena Iyenger: Valitsemisen taito

TEDGlobal 2010 · 24:08 · Filmed Jul 2010
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Sheena Iyengar tutkii valintojen tekoa — ja sitä, miltä tekemämme valinnat meistä tuntuvat. TEDGlobal-tapahtumassa pitämässään esityksessä hän kertoo sekä merkityksellisistä että triviaaleista valinnoista (Coca-cola vastaan Pepsi), ja jakaa uraauurtavia tutkimustuloksiaan, jotka paljastavat yllättäviä asenteita valinnoistamme.

Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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