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Sheena Iyengar: valimise kunst

TEDGlobal 2010 · 24:08 · Filmed Jul 2010
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Sheena Iyengar uurib seda, kuidas me valikuid teeme - ja mis tunne meil tehtud valikute suhtes on. TEDGlobali üritusel räägib ta nii tühistest valikutest (kas Coca-Cola või Pepsi) kui ka olulistest valikutest ning jagab meiega oma teedrajavat uurimistööd, mis toob päevavalgele mõned üllatavad aspektid seoses sellega, kuidas me otsustesse suhtume.

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Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio

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