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Sheena Iyengar:
Шийна Иенгар: Изкуството да избираш

TEDGlobal 2010 · 24:08 · Filmed Jul 2010
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Шийна Иенгър изучава как избираме и как се чувстваме относно изборите, които правим. На TEDGlobal тя говори за обикновенните избори (Пепси или Кола) и съществените такива, и споделя разтърсващото си проучване, което разкрива някои изненадващи аспекти на решенията ни.

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Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio

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