Sheena Iyengar:

The art of choosing

Sheena Iyengar studies how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

Sheena Iyengar

Psycho-economist

Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio