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Sheena Iyengar:
希娜‧艾恩嘉:如何讓選擇更容易

TEDSalon NY2011 · 16:05 · Filmed Nov 2011
Subtitles available in 34 languages
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Sheena Iyengar: 希娜‧艾恩嘉:如何讓選擇更容易
16:05 · Filmed November 2011 at TEDSalon NY2011 · Subtitles available in 34 languages

我們都想要提供客製化的經驗與商品,但是當面對七百種選項時,顧客會無所適從。藉由極佳的研究,Sheena Iyenga向我們展示了商業(與其它行業)可以如何改善選擇的體驗。

Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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