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Sheena Iyengar:
Šina Jengar (Sheena Iyengar): Kako da izbor učinimo lakšim

TEDSalon NY2011 · 16:05 · Filmed Nov 2011
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Svi želimo prilagođena iskustva i proizvode - ali suočeni sa 700 opcija, potrošači se slede. Fascinantnim novim istraživanjem, Šina Jengar pokazuje kako preduzeća (i ostali) mogu poboljšati svoje iskustvo kada su izbori u pitanju .

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Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio

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