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Sheena Iyengar:
Sheena Iyengar: Si ta bëjmë zgjedhjen më të thjeshtë

TEDSalon NY2011 · 16:05 · Filmed Nov 2011
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Ne të gjithë duam eksperienca e produkte ashtu si na përshtaten ne — por kur përballen me 700 opsione, konsumatorët shtangen. Me një hulumtim të ri interesant, Sheena Iyengar demonstron se si bizneset (dhe të tjerët) mund të përmirësojnë përvojën e tyre të zgjedhjes.

Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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