Sheena Iyengar:
Sheena Iyengar: Ako spraviť vyberanie ľahším

TEDSalon NY2011 · 16:05 · Filmed Nov 2011
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Malcolm Gladwell: Choice, happiness and spaghetti sauce

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Všetci by sme mali radi skúsenosti a produkty prispôsobené na mieru, ale pri 700 možnostiach, spotrebitelia jednoducho ostanú zaskočení. Týmto novým, fascinujúcim výskumom, nám Sheena lyengar ukazuje, ako nám môžu firmy (a nielen firmy) vylepšiť zážitok z výberu.

Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
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