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Sheena Iyengar:
Sheena Iyengar: Ako spraviť vyberanie ľahším

TEDSalon NY2011 · 16:05 · Filmed Nov 2011
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Všetci by sme mali radi skúsenosti a produkty prispôsobené na mieru, ale pri 700 možnostiach, spotrebitelia jednoducho ostanú zaskočení. Týmto novým, fascinujúcim výskumom, nám Sheena lyengar ukazuje, ako nám môžu firmy (a nielen firmy) vylepšiť zážitok z výberu.

Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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