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Sheena Iyengar: Como tornar a escolha mais fácil

TEDSalon NY2011 · 16:05 · Filmed Nov 2011
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Todos nós queremos experiências e produtos personalizados - mas quando confrontados com 700 opções, os consumidores ficam paralisados. Através de novas e fascinantes investigações, Sheena Iyengar demonstra como os negócios (e não só) podem melhorar a experiência da escolha.

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Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio

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