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Sheena Iyengar:
Como tornar a escolha mais fácil

TEDSalon NY2011 · 16:05 · Filmed Nov 2011
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Todos nós queremos experiências e produtos personalizados - mas quando confrontados com 700 opções, os consumidores ficam paralisados. Através de novas e fascinantes investigações, Sheena Iyengar demonstra como os negócios (e não só) podem melhorar a experiência da escolha.

Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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