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Sheena Iyengar:
Sheena Iyengar: Hoe je kiezen gemakkelijker maakt

TEDSalon NY2011 · 16:05 · Filmed Nov 2011
Subtitles available in 34 languages
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Sheena Iyengar: Sheena Iyengar: Hoe je kiezen gemakkelijker maakt
16:05 · Filmed November 2011 at TEDSalon NY2011 · Subtitles available in 34 languages

We willen allemaal aangepaste ervaringen en producten — maar als ze 700 mogelijkheden hebben, zijn mensen verlamd. Met fascinerend nieuw onderzoek demonstreert Sheena Iyengar hoe bedrijven (en anderen) de ervaring van het kiezen kunnen verbeteren.

Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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