Sheena Iyengar:
Sheena Iyengar: Kaip palengvinti pasirinkimą

TEDSalon NY2011 · 16:05 · Filmed Nov 2011
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Visi norime būtent mums pritaikytų paslaugų ir prekių, tačiau susidūrę su 700 pasirinkimų užstringame. Nauji Sheenos Iyengar tyrimai rodo, kaip įmonės (ir kt.) gali padidinti pasirinkimo efektyvumą.

Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
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