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Sheena Iyengar: Bagaimana agar lebih mudah dalam memilih

TEDSalon NY2011 · 16:05 · Filmed Nov 2011
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Kita semua ingin agar kesan yang kita alami dan produk yang kita beli sesuai dengan keinginan kita — tapi ketika dihadapkan dengan 700 pilihan, konsumen tak berdaya. Dengan hasil riset baru yang sangat menarik, Sheena lyengar menunjukkan bagaimana bisnis (dan selainnya) dan meningkatkan kepuasan dalam memilih.

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Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio

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