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Sheena Iyengar:
Sheena Iyengar: Kako biranje učiniti lakšim

TEDSalon NY2011 · 16:05 · Filmed Nov 2011
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Svi mi želimo prilagođena iskustva i proizvode - no kada su suočeni sa 700 mogućnosti, kupci se zalede. Novim fascinantnim istraživanjem, Sheena Iyengar pokazuje kako tvrtke ( i ostali) mogu poboljšati iskustvo izbora.

Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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