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Sheena Iyengar:
شینا لینگار: چگونه انتخاب را آسان تر کنیم

TEDSalon NY2011 · 16:05 · Filmed Nov 2011
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همه ما تجربیات و محصولات منطبق با نيازهاي شخصی مي خواهیم— اما هنگام روبرو شدن با ۷۰۰ گزینه ، مشتری ها قفل میکنند. شینا لینگر با تحقیقي جدید و جذاب نشان میدهد که چگونه بنگاههاي اقتصادي (و نيز سايرين) ميتوانند تجربه انتخاب را بهبود ببخشند.

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Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio

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