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Sheena Iyengar:
Sheena Iyengar: Hvordan valgprocessen kan gøres nemmere

TEDSalon NY2011 · 16:05 · Filmed Nov 2011
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Vi vil alle have specielle oplevelser og produkter — men når vi står overfor 700 muligheder, stopper forbrugerne op. Ved hjælp af fascinerende ny forskning, demonstrerer Sheena lyengar, hvordan firmaer (og andre) kan forbedre oplevelsen af at vælge.

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Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio

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