Sheena Iyengar:
Шийна Йенгар: Как да направим избирането по-лесно

TEDSalon NY2011 · 16:05 · Filmed Nov 2011
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Всички искаме персонализирани услуги и продукти — но когато се изправят пред 700 избора, потребителите замръзват. Чрез удивителните си нови проучвания Шийна Йенгар демонстрира как бизнесите (и други) могат да подобрят процеса на избиране.

Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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