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Sheena Iyengar:
Шийна Йенгар: Как да направим избирането по-лесно

TEDSalon NY2011 · 16:05 · Filmed Nov 2011
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Всички искаме персонализирани услуги и продукти — но когато се изправят пред 700 избора, потребителите замръзват. Чрез удивителните си нови проучвания Шийна Йенгар демонстрира как бизнесите (и други) могат да подобрят процеса на избиране.

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Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio

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