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Sheena Iyengar:
Шийна Йенгар: Как да направим избирането по-лесно

TEDSalon NY2011 · 16:05 · Filmed Nov 2011
Subtitles available in 34 languages
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Sheena Iyengar: Шийна Йенгар: Как да направим избирането по-лесно
16:05 · Filmed November 2011 at TEDSalon NY2011 · Subtitles available in 34 languages

Всички искаме персонализирани услуги и продукти — но когато се изправят пред 700 избора, потребителите замръзват. Чрез удивителните си нови проучвания Шийна Йенгар демонстрира как бизнесите (и други) могат да подобрят процеса на избиране.

Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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