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Shashi Tharoor:
Why nations should pursue soft power

TEDIndia 2009 · 17:53 · Filmed Nov 2009
Subtitles available in 21 languages
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Shashi Tharoor: Why nations should pursue soft power
17:53 · Filmed November 2009 at TEDIndia 2009 · Subtitles available in 21 languages

India is fast becoming a superpower, says Shashi Tharoor — not just through trade and politics, but through "soft" power, its ability to share its culture with the world through food, music, technology, Bollywood. He argues that in the long run it's not the size of the army that matters as much as a country's ability to influence the world's hearts and minds.

Politician and writer
After a long career at the UN, and a parallel life as a novelist, Shashi Tharoor became a member of India's Parliament. He spent 10 months as India's Minister for External Affairs, building connections between India and the world. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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