Seth Godin:
As tribos que lideramos

TED2009 · 17:29 · Filmed Feb 2009
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Seth Godin argumenta que a Internet veio acabar com o "marketing" de massas e reavivou uma unidade social do passado: as tribos. Fundadas na partilha de ideias e valores, as tribos dão às pessoas comuns o poder de liderar e de fazerem grandes mudanças. Ele convida-nos a fazê-lo.

Marketer and author
Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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