Seth Godin:
Seth Godin e le nostre "tribù"

TED2009 · 17:29 · Filmed Feb 2009
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Seth Godin: How to get your ideas to spread

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Secondo Seth Godin, Internet ha terminato l'era del marketing di massa e ha dato nuova vita ad un'unità sociale che sembrava relegata al passato: le tribù. Fondate come sono su idee e valori condivisi, le tribù danno anche a persone comuni il potere di guidare gli altri e realizzare grandi cose. E Godin, in chiusura, ci spinge a fondarne una.

Marketer and author
Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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