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Seth Godin:
Seth Godin parle des tribus que nous menons

TED2009 · 17:29 · Filmed Feb 2009
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Seth Godin défend l'idée qu'Internet a mis fin au marketing de masse et a donné une nouvelle vigueur à un groupe social du distant passé: la tribu. Fondées sur des idées et valeurs partagées, les tribus donnent à des gens ordinaires le pouvoir de mener et d'être des agents de changement. Il nous y appelle.

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Marketer and author
Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead. Full bio

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