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Seth Godin:
Seth Godin über die Stämme, die wir anführen

TED2009 · 17:29 · Filmed Feb 2009
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Seth Godin erklärt, warum er glaubt, dass das Internet klassisches Massenmarketing verdängt und durch eine soziale Einheit aus grauer Vorzeit ersetzt hat: Stämme. Entstanden aus gemeinsamen Ideen und Werten geben Stämme jedem die Möglichkeit, andere zu führen und grosse Veränderungen herbeizuführen. Und er fordert uns auf, dies zu tun.

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Marketer and author
Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead. Full bio

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