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Seth Godin:
Seth Godin om skivat bröd

TED2003 · 17:01 · Filmed Feb 2003
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I en värld med för många val och för lite tid blir vårt uppenbara val att ignorera standardprylar. Marknadsföringsgurun Seth Godin berättar hur det kommer sig att dåliga eller bisarra idéer är mer framgångsrika i att fånga vår uppmärksamhet.

Marketer and author
Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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