Seth Godin:
Seth Godin sobre o pão fatiado

TED2003 · 17:01 · Filmed Feb 2003
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Num mundo com tantas opções e tão pouco tempo, a nossa escolha óbvia é a de simplesmente ignorar as coisas comuns. O guru do Marketing Seth Godin explica porque é que ideias más ou bizarras são mais bem-sucedidas a captar a nossa atenção do que ideias mais normais e aborrecidas.

Marketer and author
Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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