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Seth Godin:
Seth Godin over gesneden brood

TED2003 · 17:01 · Filmed Feb 2003
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In een wereld met te veel keuzes en te weinig tijd, is onze evidente keuze om de alledaagse dingen te negeren. Marketinggoeroe Seth Godin legt uit waarom, als het om onze aandacht gaat, slecht of bizarre ideeën meer succesvol zijn dan saaie.

Marketer and author
Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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