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Seth Godin, sur le pain en tranches.

TED2003 · 17:01 · Filmed Feb 2003
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Dans un monde où il y a trop d'options et trop peu de temps, notre choix le plus évident est de simplement ignorer les choses banales. Le gourou du marketing Seth Godin précise la raison pour laquelle, lorsqu'il s'agit d'obtenir notre attention, les idées bizarres ou mauvaises ont plus de succès que celles qui sont ennuyeuses.

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Marketer and author
Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead. Full bio

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