Sendhil Mullainathan:
Att lösa sociala problem med en liten knuff.

TEDIndia 2009 · 18:01 · Filmed Nov 2009
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Sendhil Mullainathan, vinnare av MacArthur-priset, använder beteendeekonomi för att undersöka kniviga sociala problem - de vi vet hur vi ska lösa, utan att lyckas. Vi vet hur vi ska minska barnadödlighet relaterad till diarré, hur vi ska förhindra diabetesrelaterad blindhet och hur vi ska implementera solenergi... Ändå, av någon anledning misslyckas vi. Varför?

Behavioral economist
Sendhil Mullainathan asks a compelling question: what are the irrational choices we make that perpetuate poverty, corruption, discrimination? Full bio
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