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Sendhil Mullainathan:
Att lösa sociala problem med en liten knuff.

TEDIndia 2009 · 18:01 · Filmed Nov 2009
Subtitles available in 19 languages
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Sendhil Mullainathan: Att lösa sociala problem med en liten knuff.
18:01 · Filmed November 2009 at TEDIndia 2009 · Subtitles available in 19 languages

Sendhil Mullainathan, vinnare av MacArthur-priset, använder beteendeekonomi för att undersöka kniviga sociala problem - de vi vet hur vi ska lösa, utan att lyckas. Vi vet hur vi ska minska barnadödlighet relaterad till diarré, hur vi ska förhindra diabetesrelaterad blindhet och hur vi ska implementera solenergi... Ändå, av någon anledning misslyckas vi. Varför?

Behavioral economist
Sendhil Mullainathan asks a compelling question: what are the irrational choices we make that perpetuate poverty, corruption, discrimination? Full bio
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